Good products get overlooked every day. Great branding makes sure yours isn't.

We build bold, original brands rooted in strategy for founder-owned food, drink and wellness businesses.

Idea-led. Craft-made. Built to last.

Sound Familiar?

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You've grown but your brand hasn't kept up. It made complete sense when you started. Now it's holding you back.

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Your brand looks fine. But fine doesn't get you noticed on shelf, shared on Instagram or taken seriously by the buyers you're pitching.

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You've got the basics in place, but something's off. It doesn't quite feel like you, and you just can't put your finger on it.

Ready to find out what's really going on? Book your free Brand Health Check™. No obligation, just an honest look at where you stand.

Book now

WHO WE ARE

Brand Folk is a boutique branding agency specialising in food, drink and wellness.

We work with founder-owned businesses. The kind built on a genuine idea, a real story and an ambition that deserves a brand to match. Our job is to make sure the outside reflects what you already know is on the inside.

With 20+ years of brand expertise, we bring the strategic thinking and creative craft of the best agencies in the business, without the layers, the overheads or the loss of control that comes with them. You work with us directly. Every time.

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OUR SERVICES

Whether you’re launching something new, reconnecting with your audience or ready to push your brand into its next chapter, we bring the same level of craft and strategic thinking to every brief.

NEW BRAND
For founders ready to launch and get it right from day one. We build brands with the strategy, identity and foundations to grow with your business, so you're not rebuilding a few years down the line.

REBRAND
You've grown and now nothing fits the same. We look at where you are now, where you're heading and what your customers need to see, to rebuild something that truly reflects it.

BRAND EVOLUTION
The brand is good. But it needs to work harder. We act as your senior creative partner, ensuring everything is consistent, coherent and keeping you on track while you scale.

Discover more

WHAT WE DO

Brand Strategy
Brand Purpose
Brand Values
Brand Positioning
Brand Identity
Digital Design
Print Design
Website Design
Art Direction

WHY BRAND FOLK?

Craft over templates.
Strategy over shortcuts.

We work with founders who take their brand seriously. That means we take it seriously too. Every project we create is original — we don't do shortcuts, we don't do design for design's sake, we are ideas-led always. We live and breathe your brand, (almost) as much as you do!

Testimonals

Louise & Brand Folk are the best! I entrusted them with the branding, website and creative direction for my new businesses Glass Productions and Glass Studio, it’s like she knew what I envisioned in my mind, and brought it to life! I couldn’t recommend Brand Folk enough if you’re looking for a branding agency.

GEORGIE GLASS — GLASS PRODUCTIONS

I engaged Brand Folk to design the brand for my new business. They understood the brief perfectly and delivered a beautiful set of assets. They created the right professional first impression and have made my business stand out from the crowd. Not only that, my branding can grow with the business as it evolves. This was super important for me as a Start-Up. Brand Folk were a pleasure to work with and I wouldn't hesitate to recommend their services to others.

RACHEL PHILPOTTS — RE:NU

Having worked with Brand Folk for over 10 years and across two iterations of our business we can safely say we have a great relationship, which has been key to getting the best outcome for our business. Louise and the team always understand what we need (even before we do) and push us to try new things. Together, we have built a brand that has grown with the business and is future proof. We highly recommend working with Brand Folk and look forward to the exciting developments ahead.

ROGER TAYLOR — LISTO BURRITO

WHAT OUR CLIENT’S SAY

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WHO WE WORK WITH

  • White compass rose logo next to the text 'NWTC' on a black background.
  • Black and white logo with a flaming skull in the center, surrounded by the words "LISTO BURRITO" and the year "2013".
  • Logo of Manchester City Council featuring a coat of arms with a lion, a unicorn, and a shield, alongside the text 'Manchester City Council' in white on a black background.
  • Logo of Manchester Beethoven Orchestra and the words 'Manchester Beethoven Orchestra' beneath.
  • Black and white logo of the National Health Service ('NHS') in the UK.
  • Logo of Manchester University, established in 1824, representing the Manchester Business School.
  • Text that reads 'THE FLORIST' with a black background.
  • CD Medical logo with a circular emblem featuring four interconnected shapes and the text 'CD Medical' in white on a black background.
  • A black background with white text displaying 'PISIDIA HONG KONG'.
  • White logo with three stylized clovers above the text 'Orsdall Hall' on a black background.
  • Manchester Food & Drink Festival Logo - Black and white graphic of a fork, a bottle, and a knife arranged vertically.
  • Person holding a wrapped burrito with black and white skull and rose design packaging, and an orange circular sticker with skull illustration; on the right, a close-up of two cut burritos filled with rice, beans, meat, vegetables, and sauces, alongside bottles of hot sauce and a bowl of salsa.
  • Display of five bottles of hot sauce with colorful labels featuring skull, flame, and skeleton motifs, in a row on a wooden surface at a restaurant named Bad Ass.
  • Travel-themed artwork with stamps, postcards, and a compass rose on a beige background. Includes text "NWT C," "HELLO," and other decorative elements.
  • Collage of graphics and photos related to travel, work, and food, including an outdoor seating area, a mural of a swan, sushi, and various colorful design elements with text such as "People's Strategy," "Working with Us," "Lost in Wanderlust," and dates for an event in Manchester.
  • Travel-themed brochure with stamps, tags, maps, and text promoting adventures, discounts, and employee assistance, displayed alongside a smartphone screen showing similar promotional content.
  • Abstract graphic design with geometric shapes, including a white inverted triangle, black and orange dotted circles, a rectangular pattern, and a distorted image of an animal's head in shades of orange and black, all on a light beige background.
  • Multiple menus and food items on a dark wooden table, including bread and olives, with burger boxes stacked in the background.
  • Exterior of a restaurant with a black awning that says 'TRE CICCIO' and 'EST 2016' in white, brick wall building; interior images show business cards, a brown paper bag with the restaurant's logo, a bottled drink, and a black coffee cup
  • Colorful text on pink background that reads "Plant-based goodness" with illustrations of vegetables and plants around the border, such as carrots, radishes, and leaves.
  • A series of digital billboards outside, with the closest one displaying a blue background and the message 'Full of the good stuff' in large white letters, along with cartoon illustrations of various vegetables. The billboard has social media handle @PitaStopMCR at the bottom.
  • A colorful fast food counter for Pita Stop, featuring a blue and pink decorative theme promoting plant-based goodness, with a menu, food prep area, and vibrant branding.
A red hand with black painted nails holds a blue medical cross, with white star outline in the background.
A red hand with black painted nails holds a blue medical cross, with white star outline in the background.

WHAT’S NEXT?

Not sure where your brand stands?
Let's find out.

Built for founders who know their brand needs to work harder and are ready to do something about it.

Get your FREE Brand Health Check™

Already know what you need? Tell us about your brand.

Book your call