THE CLIENT
GatewayC
GatewayC are an organisation within ‘The Christie’, providing online education to HCPs. Based on strong statistics and NHS backing, their sole purpose is to help to detect cancer earlier. The client required a refresh of their brand positioning and a rebrand, one that clearly outlines their position in the market place, speaking directly to their audience.
THE ASK
Brand strategy
Brand positioning
Rebrand
Digital design
Print design
Branded templates
THE DELIVERABLES
We defined their brand positioning as ‘The early cancer diagnosis resource’ a hub for premium education and knowledge. We developed 4 key pillars, placing HCP’s and patients very much at the heart of everything they do. And we crafted a modern and dynamic brand that offers longevity and flexibility for the future. This was rolled out across a range of digital and print assets including, website, exhibition materials, stationery, social posts, presentations, templates and videos.
After a highly successful launch of the rebrand and increased awareness in the service, GatewayC have since seen their reach expand across the network.
THE OUTCOME
“Brand Folk are an exceptional and personable team, with a talent for visual storytelling. They are highly skilled at translating a concept into a developed piece of impactful visual education. Their impact on our brand cannot be understated. Brand Folk have worked on a full rebrand; working with senior NHS managers, to reignite the brand to resonate and land with our audience. Stakeholder management has been another key skill required, translating multiple needs and ideas into a cohesive visual story. Their impact on our business has been incredible and we are incredibly fortunate to work alongside them.”
WORK WITH US
Let’s get started. Contact us today and find out how we can work together to create your meaningful and original brand, that will elevate your business.
We can’t wait!