THE CLIENT
NWTC
NWTC (New World Trading Co) operates some of the UK’s most unique restaurant and bars, including The Botanist, The Florist and The Oast House. We were asked to work with NWTC to update their brand positioning and refresh their outdated branding to reflect their modern and dynamic personality. And to deliver a creative system of assets that are easy to update and implement by their internal teams.
THE ASK
Brand strategy
Brand positioning
Rebrand
Digital design
Print design
Branded templates
THE DELIVERABLES
Our solution builds on the theme of travel and wanderlust and the endless possibilities that are created within the company. Resulting in a flexible brand which colleagues feel proud of; is relatable and enables stronger and engaging communications. This was rolled out across a range of digital and social assets for HR, Internal Comms and Learning & Development. Including presentations, employee welcome packs, stationery and a collection of digital and social media template assets.
THE OUTCOME
“We comissioned Brand Folk for a brand refresh initially focusing on our internal communications look and feel for our People Team functions. They the took time to understand our current brand position and what we wanted to achieve. The ideas they presented were fresh and exciting, while still feeling relevant and relatable to New World. Throughout the process of design and implementation they were regularly in touch, making sure we were kept up to date on progress and allowing time for our feedback to be incorporated and for us to guide the progress. They were also very patient with us when we hit delays with content our end. Their approach allowed for flexibility while still making progress on the project overall.
They have been great to work with, the project was really enjoyable for all involved. We loved our final designs and look forward to seeing what else we can create together in the future!”
WORK WITH US
Let’s get started. Contact us today and find out how we can work together to create your meaningful and original brand, that will elevate your business.
We can’t wait!